On reflection of this mornings task, I’m quite pleased with the outcome of the feedback I’ve received. In order to sort and evaluate this feedback, I grouped the post it notes on paper so that I could write comments and notes to gather my thoughts all in one place. This really helped in recognising trends and differences within the comments. With 6 correct votes, Ruark came out most popular which is good news. Some of peoples reasons for these guesses were ‘boxy shapes’, ‘square and simple shapes’, ‘large and boxy’, ‘looks like a hughstreet brand’, ‘use of a mixture of fabric and materials’. The second most popular was the Bose speaker. I can understand and appreciate the reasons given for this as all four mentioned the boxy and/or rectangular shape(s) and the fact that this is repeated in each sketch. This actually is a good thing to me as this is something Ruark do as a brand – they don’t venture away from the generic boxy shape they use. For this reason, I will stay in keeping with this form. Interestingly, 2 people guessed the second brand which, in my opinion is confusing to me as this looks least like my sketches to me. However, some things I will take forward in consideration is the reasoning they gave for choosing this one; ‘controls’, ‘style’, ‘form’, ‘details’. It was interesting to find out that some people think my designs/brand is stylish and detailed because I see Ruark as very simple so, in reflection, I will consider why they think this and perhaps consider some of these factors in my designs.