FIELD 5 – BEYOND THE BARCODE

Having been thinking about and debating the initial aspects of my business idea over the past couple of days, making sure to note down all of my ideas as I go along, Thursday kicked off with a very motivating and inspiring yet, daunting guest lecture from Jenny Kate on the topic of ‘establishing a new brand’.

It was obvious from the get go that Jenny’s level of energy and motivation has no doubt, enabled her to push her initial business idea from arguably, where we’re at now as CSAD students thinking about starting a business, to where she is now, only a year or two on with a clear vision and direction for her successfully growing business. Nevertheless was it rather daunting to discover the depth of work and understanding that has gone into Jenny’s work including some of the much finer details like the pricing structures etc that she showed us with the rapid growth of her business over a short time scale – it was equally as inspiring and motivating to think that with that level of self perseverance and hard work, it can be achievable when you pursue and really believe in your idea. This definitely really got me thinking about and debating wether this is the kind of route that I’d prefer to take upon graduation or not. I thoroughly enjoyed listening to Jenny and seeing some of her work. I especially liked some of the marketing imagery that she showed us – this provoked me to get thinking about how I might photograph, display and market some of my work / my business in the future. I am definitely going to do some further research into Jenny’s business and follow her journey along the way.

Post Jenny’s lecture, and a further talk from both Dewi and Irene, I felt like I had  a little better sense of direction in terms of the work that I should be getting on with and completing. However, I feel like a weakness of mine is lack of confidence in some of my ideas and decision making which often leads to me debating a singular decision or idea for a lengthy period of time leading to me going around in circles, getting stressed out and ending up in no better place than I began. I feel like this can often lead to me feeling a little lost and overwhelmed. So, I decided to gather just my very initial ideas for my business idea and, the reasons behind these to take forward in a discussion with Dewi to gain his opinion and ask any questions that I had written down with regards to going about my idea and completing certain tasks. I was apprehensive as my idea is very different to some of my other Product Design collegues however, very pleased to hear Dewi’s positive response and feedback. It was also very useful to discuss through my ideas with him because he could contribute different feedback and suggestions which helped strengthen my understanding and vision for what my business idea could look like.

In going forward, I feel like I need to invest quite a bit f time in getting my head around my idea and figuring out exactly what I’d like it to be, fulfil and look like. As this is very different to my usual projects, I feel like I need to figure out a better way of collating and displaying all of my work and ideas as at the moment, I feel like they’re a little all over the shop – thus being half of my problem to feeling a little lost I believe.

I am a little nervous to create and present my idea on Tuesday as I discussed before, it is quite personal and very different to my colleagues from my practice however, I do believe in it as an idea and that it could be hugely beneficial to the market that I am targeting.

MY PLAN OF THINGS TO DO OVER THE NEXT COUPLE OF DAYS;

  • FIGURE OUT A BUSINESS/BRAND NAME, STRAP-LINE, VALUES
  • AN EXACT PURPOSE – WHO EXACTLY AND WHAT EXACTLY WILL IT BE FOR?
  • START THINKING ABOUT WHAT IT MIGHT LOOK LIKE?
  • WHERE DOES IT LIE IN THE EXISTING MARKET?

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