As part of my business / brand, I want to offer some sort of information / support service for my audience (Chronic illness sufferers in particularly those with bowel disease/who’ve undergone bowel surgery). I already run a rather popular Instagram account in my spare time that is rather similar to this and have been considering / planning to expand for a while and feel like this project and the development of my brand idea offers the perfect opportunity to open up this new field. Having given this quite a bit of thought, I have decided that I’d like this new venture to be in the field of Podcasts. I feel like a podcast would be a great form of sharing ideas, information and support. Podcasts are becoming increasingly popular and I believe this would be a great way for my audience to zone out and listen in whenever they please. In a nutshell, my podcast will cover numerous individual topics when it comes to day to day life and living with a chronic illness, IBD, Stomas etc.
A list of some of my podcast topic ideas can found seen below;
EDUCATION + IBD / STOMAS
RELATIONSHIPS + IBD / STOMAS
GAY RELATIONSHIPS + IBD / STOMAS
PARENTHOOD + IBD / STOMAS
PREGNANCY + IBD / STOMAS
DATING + IBD / STOMAS
FASHION + IBD / STOMAS
TRAVEL + IBD / STOMAS
CAREERS + IBD / STOMAS
SOCIAL MEDIA + IBD / STOMAS
ANXIETY + IBD / STOMAS
MENTAL HEALTH + IBD / STOMAS
EATING OUT + IBD / STOMAS
RACE + IBD / STOMAS
RELIGION + IBD / STOMAS
SPORT + IBD / STOMAS
ADULTING + IBD / STOMAS
DIETING / BULKING + IBD / STOMAS
WORKING OUT / GYM / WEIGHT TRAINING + IBD / STOMAS
I will continue adding to this list as my ideas for themes/titles develop. I feel like some of these topics are very personal and listening to discussions on these would be extremely beneficial to many people in this communities as not many people discuss them due to embarrassment/taboo however they are things that people want to hear/know about. Due to this, a lot of these topics cannot be found in literature so I believe there is certainly a gap in the market and lots of people would be helped. In conjunction with this, I will choose certain individuals to be ‘guests’ on my podcast to help shine a light on/discuss certain topics.
This podcast would be a part of my business / brand even if it is non profit, it will help me build a fan base/following in which people will then be lead to my profit providing revenue e.g. merchandise / products. The podcast will be heavily advertised on my social medias and advertisement as well as having its own section on my website.
The podcast will be well thought through and planned so that each topic has its time for discussion. There could be multiple series. It is possible that I could seek funding in terms of a sponsorship for my Podcast, this is something I will discuss with my tutors and do some further research into over the course of this project and beyond. Another option is to charge a small subscription fee to those interested in the podcast. This is something I’d currently like to steer away from however, will do some research into as it is an alternative option.
PODCAST NAME IDEAS:
- CHATTING SH*T
- SH*T TALK
- SH*T HAPPENS
- TOUGH SH*T
Although I have began researching into podcasts and their logistics e.g. how to create and edit them, how / where to host them, I need to do some further research in this field and begin making more finite decisions about how I will achieve this in order to make a better plan. I will continue updating my findings / options as I do further research. I would like to find somebody who’s done something similar (not necessarily on the same subject) so that I can get some insight and idea first hand of what its like to create and host a podcast.
I will use this section of my blog to continue noting the development of my ideas in terms of the podcast side of the project so that everything can be found in one location. I’m really excited about this aspect and hope that with planning, I can bring it to life at some point in the near future.
I’ve actually been involved as a guest in a podcast over the past couple of weeks which has given me the opportunity to practice and get used to the logistics and set up of it all – I have become more comfortable and confident speaking about given subjects/topics on the spot and giving my views/opinions on subjects presented. I have also spoken quite personally and got used to opening up in this way while essentially talking to a microphone / computer. This has given me some opportunity too to ask some questions with regards to the setting up of a podcast and has also arisen opportunity to potentially get some sponsorship / funding to beginning my own as well as an idea of what platform to begin on and how to navigate it.
This element of the project is something that I feel really passionate about and am extremely excited to continue developing. Although this may not be profitable in terms of the business financially, i really believe it can profit the lives of those customers and patients which is what my brand and I really stand for.
When it came to thinking of a name for this strand of the business, the podcasts name, I really enjoyed playing around with name ideas. Again, similarly to the business’ name, I wasn’t being too precious with my ideas although I did have some idea of the direction I wanted to go in with this. I had fun with this name, I wanted it to be less serious, but still relevant and meaningful. In the end I decided to use a play on words / phrases. I took the phrase ‘chatting shit’ and adapted it to use the same style and fonts as my logo however, added a graphic in to disguise the taboo language but to still demonstrate what the word means. At the end of the day, the disease IBD, and the surgeries surrounding it, all concentrate on the topic of poo. This topic that we’re trying to break the taboo and stigma of. So, I felt it only applicable to use the phrase ‘chatting shit’ to name my podcast as it has a double meaning – we are generally talking about something that arises from the topic of bowels and poo and secondary, we probably will be waffling on just as the phrase is supposed to demonstrate and mean.